Privacy policy
This Privacy Policy describes how YEVELL ("we," "our," or "us") collects, uses, and discloses your personal information when you visit or make a purchase from our website (the "Site").
SECTION 1 – INFORMATION WE COLLECT
Device Information: When you visit the Site, we automatically collect certain information about your device, including your web browser, IP address, time zone, and cookies installed on your device. As you browse, we also log individual pages or products viewed, referring websites/search terms, and site interaction data. We collect this using:
- Cookies: Data files placed on your device with an anonymous unique identifier.
- Log Files: Files tracking actions on the Site (IP address, browser type, ISP, referring/exit pages, date/time stamps).
- Web Beacons, Tags, and Pixels: Electronic files used to track your browsing habits.
Order Information: When you make or attempt to make a purchase, we collect necessary transaction details including your name, billing address, shipping address, email address, phone number, and payment information. Payment transactions are securely processed by third-party payment processors compliant with PCI-DSS standards; we do not store sensitive payment credentials directly.
SECTION 2 – HOW WE USE YOUR INFORMATION
We use Order Information to:
- Fulfill orders, arrange shipping, process payments, and issue invoices/confirmations.
- Screen transactions for potential risk or fraud.
- Communicate with you and provide marketing updates aligned with your preferences.
We use Device Information to screen for risk/fraud (specifically IP addresses) and to optimize site experience and marketing performance.
SECTION 3 – THIRD-PARTY SHARING & ANALYTICS
We share personal data with trusted third parties strictly to support our business operations:
- E-Commerce & Infrastructure: We partner with industry-standard e-commerce platforms to power our online store.
- Analytics: We use Google Analytics to understand user engagement. Learn more about Google’s privacy practices at https://policies.google.com/privacy or opt out at https://tools.google.com/dlpage/gaoptout.
- Legal Compliance: We may disclose your information to comply with applicable laws, subpoenas, or lawful requests.
SECTION 4 – BEHAVIORAL ADVERTISING & OPT-OUT
We use personal information to serve targeted ads or marketing communications we believe may interest you. You can manage your preferences or opt out via:
- Meta (Facebook/Instagram): https://www.facebook.com/settings/?tab=ads
- Google: https://www.google.com/settings/ads/anonymous
- Digital Advertising Alliance: http://optout.aboutads.info/
SECTION 5 – DO NOT TRACK & YOUR RIGHTS
- Do Not Track: Please note that our data collection practices remain unchanged upon detecting a Do Not Track signal from your browser.
- Your Rights: Depending on your jurisdiction (including the EEA, UK, and California), you have the right to access, update, transfer, or delete the personal data we hold about you. To exercise these rights, please contact us at support@yevell.com.
- Data Transfers: If you reside outside the United States, please note that your information will be transferred and processed internationally, including in the U.S.
SECTION 6 – DATA RETENTION & MINORS
- Data Retention: We retain your Order Information for operational and record-keeping purposes unless and until you request its deletion.
- Minors: The Site is not intended for individuals under the age of 13, and we do not knowingly collect personal data from minors.
SECTION 7 – CHANGES TO THIS POLICY
We reserve the right to modify this policy periodically to reflect operational, legal, or regulatory updates. Changes take effect immediately upon posting.
CONTACT US
For questions, data access requests, or privacy-related complaints:
- Brand: YEVELL
- Attn: Privacy Compliance Officer
- Email: support@yevell.com
- Address: Allen, Texas, United States